carla ramirez is a senior product designer currently making the insurance space a friendlier place.
bringing price tracking to the zebra
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product
,
2024
i led the design of a mobile-first price tracking tool to drive user engagement in The Zebra’s insurance hub. the focus was on simplifying rate comparisons with clear graphs and AI-driven insights. i also redesigned policy cards and ran user testing to refine UX. we launched to strong results: 77% dashboard interaction, and 60% quote engagement — boosting customer retention and lifetime value.
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bringing price tracking to the zebra
,
product
,
2024
i led the design of a mobile-first price tracking tool to drive user engagement in The Zebra’s insurance hub. the focus was on simplifying rate comparisons with clear graphs and AI-driven insights. i also redesigned policy cards and ran user testing to refine UX. we launched to strong results: 77% dashboard interaction, and 60% quote engagement — boosting customer retention and lifetime value.
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marble's payment portal
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product
,
2024
marble’s payment process was outdated and clunky — collecting card info over email or phone killed trust and wasted agent time. so we built a secure, user-friendly portal with BasisTheory. i led the design from research to launch, and despite limited resources, we saw 90%+ user adoption, cut agent handling time in half, and got payments in faster than ever.
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marble's payment portal
,
product
,
2024
marble’s payment process was outdated and clunky — collecting card info over email or phone killed trust and wasted agent time. so we built a secure, user-friendly portal with BasisTheory. i led the design from research to launch, and despite limited resources, we saw 90%+ user adoption, cut agent handling time in half, and got payments in faster than ever.
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marketing
,
graphic design
,
2024
these were the kinds of projects that let me get scrappy — from branding and illustrations to quick-turn visuals. no rules, just space to explore new styles and have fun designing. i owned each one end-to-end, adapting to whatever the brief (or chaos) called for, and turned out thoughtful, high-impact designs that kept me creatively sharp.
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marketing
,
graphic design
,
2024
these were the kinds of projects that let me get scrappy — from branding and illustrations to quick-turn visuals. no rules, just space to explore new styles and have fun designing. i owned each one end-to-end, adapting to whatever the brief (or chaos) called for, and turned out thoughtful, high-impact designs that kept me creatively sharp.
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naos' investment app
,
product
,
2024
crypto isn’t built for everyone — but naos is. made for and by latinos, it helps users track, understand, and invest in crypto without the jargon or gatekeeping. i led the full design lifecycle, focusing on clarity and trust. the result? s clean, intuitive platform that drove a 40% increase in user retention and made first-time investors feel right at home.
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NAOS_06.PNG
naos' investment app
,
product
,
2024
crypto isn’t built for everyone — but naos is. made for and by latinos, it helps users track, understand, and invest in crypto without the jargon or gatekeeping. i led the full design lifecycle, focusing on clarity and trust. the result? s clean, intuitive platform that drove a 40% increase in user retention and made first-time investors feel right at home.
NAOS_01.PNG
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marble's design system
,
product
,
2024
marble’s ui was turning into a patchwork — so we built a system to stitch it all together. as the sole designer, i led the charge, from auditing legacy components to creating a scalable library in figma and syncing closely with engineering. the result was a flexible design system that sped up builds, streamlined handoffs, and brought consistency (and sanity) back to the product.
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MARBLE_DS06.PNG
marble's design system
,
product
,
2024
marble’s ui was turning into a patchwork — so we built a system to stitch it all together. as the sole designer, i led the charge, from auditing legacy components to creating a scalable library in figma and syncing closely with engineering. the result was a flexible design system that sped up builds, streamlined handoffs, and brought consistency (and sanity) back to the product.
MARBLE_DS01.PNG
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MARBLE_DS02.PNG
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MARBLE_DS06.PNG