carla ramirez | senior product designer

re-imagining honeydew's product landing page

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product

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2025

i redesigned honeydew’s low-dose accutane landing page to improve paid search performance, balancing business requirements with clearer value communication and faster scannability above the fold. the focus was on tightening hierarchy, reducing cognitive load, and reinforcing trust signals at key decision points. since launching an A/B test on paid search, the redesigned page is driving 22% higher CVR and 16% lower CAC, improving acquisition efficiency while maintaining compliance and clinical clarity.

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re-imagining honeydew's product landing page

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product

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2025

i redesigned honeydew’s low-dose accutane landing page to improve paid search performance, balancing business requirements with clearer value communication and faster scannability above the fold. the focus was on tightening hierarchy, reducing cognitive load, and reinforcing trust signals at key decision points. since launching an A/B test on paid search, the redesigned page is driving 22% higher CVR and 16% lower CAC, improving acquisition efficiency while maintaining compliance and clinical clarity.

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bringing price tracking to the zebra

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product

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2025

i led the design of a mobile-first price tracking tool to drive user engagement in The Zebra’s insurance hub. the focus was on simplifying rate comparisons with clear graphs and AI-driven insights. i also redesigned policy cards and ran user testing to refine UX. we launched to strong results: 77% dashboard interaction, and 60% quote engagement — boosting customer retention and lifetime value.

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bringing price tracking to the zebra

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product

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2025

i led the design of a mobile-first price tracking tool to drive user engagement in The Zebra’s insurance hub. the focus was on simplifying rate comparisons with clear graphs and AI-driven insights. i also redesigned policy cards and ran user testing to refine UX. we launched to strong results: 77% dashboard interaction, and 60% quote engagement — boosting customer retention and lifetime value.

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marble's payment portal

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product

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2024

marble’s payment process was outdated and clunky — collecting card info over email or phone killed trust and wasted agent time. so we built a secure, user-friendly portal with BasisTheory. i led the design from research to launch, and despite limited resources, we saw 90%+ user adoption, cut agent handling time in half, and got payments in faster than ever.

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marble's payment portal

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product

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2024

marble’s payment process was outdated and clunky — collecting card info over email or phone killed trust and wasted agent time. so we built a secure, user-friendly portal with BasisTheory. i led the design from research to launch, and despite limited resources, we saw 90%+ user adoption, cut agent handling time in half, and got payments in faster than ever.

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marketing

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graphic design

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ongoing

these were the kinds of projects that let me get scrappy — from branding and illustrations to quick-turn visuals. no rules, just space to explore new styles and have fun designing. i owned each one end-to-end, adapting to whatever the brief (or chaos) called for, and turned out thoughtful, high-impact designs that kept me creatively sharp.

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marketing

,

graphic design

,

ongoing

these were the kinds of projects that let me get scrappy — from branding and illustrations to quick-turn visuals. no rules, just space to explore new styles and have fun designing. i owned each one end-to-end, adapting to whatever the brief (or chaos) called for, and turned out thoughtful, high-impact designs that kept me creatively sharp.

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naos' investment app

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product

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2023

crypto isn’t built for everyone — but naos is. made for and by latinos, it helps users track, understand, and invest in crypto without the jargon or gatekeeping. i led the full design lifecycle, focusing on clarity and trust. the result? s clean, intuitive platform that drove a 40% increase in user retention and made first-time investors feel right at home.

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naos' investment app

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product

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2023

crypto isn’t built for everyone — but naos is. made for and by latinos, it helps users track, understand, and invest in crypto without the jargon or gatekeeping. i led the full design lifecycle, focusing on clarity and trust. the result? s clean, intuitive platform that drove a 40% increase in user retention and made first-time investors feel right at home.

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marble's design system

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product

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2023

marble’s ui was turning into a patchwork — so we built a system to stitch it all together. as the sole designer, i led the charge, from auditing legacy components to creating a scalable library in figma and syncing closely with engineering. the result was a flexible design system that sped up builds, streamlined handoffs, and brought consistency (and sanity) back to the product.

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marble's design system

,

product

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2023

marble’s ui was turning into a patchwork — so we built a system to stitch it all together. as the sole designer, i led the charge, from auditing legacy components to creating a scalable library in figma and syncing closely with engineering. the result was a flexible design system that sped up builds, streamlined handoffs, and brought consistency (and sanity) back to the product.

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