carla ramirez is a senior product designer currently making the insurance space a friendlier place.
the zebra re-design
,
product
,
2024
the zebra’s insurance hub wasn’t neglected — just directionless. features and ideas were thrown in without a clear vision, and no one was really stepping back to ask what the hub could be as a cohesive product. so I did! i reimagined the experience from the ground up, redesigned the UI, and pitched it directly to leadership. That work led to full buy-in, a greenlit redesign, and a 30% boost in re-engagement along with a 20% lift in returning user sign-ins.
Z_REDESIGN_01.PNG
Z_REDESIGN_02.PNG
Z_REDESIGN_03.PNG
Z_REDESIGN_04.PNG
Z_REDESIGN_05.PNG
the zebra re-design
,
product
,
2024
the zebra’s insurance hub wasn’t neglected — just directionless. features and ideas were thrown in without a clear vision, and no one was really stepping back to ask what the hub could be as a cohesive product. so I did! i reimagined the experience from the ground up, redesigned the UI, and pitched it directly to leadership. That work led to full buy-in, a greenlit redesign, and a 30% boost in re-engagement along with a 20% lift in returning user sign-ins.
Z_REDESIGN_01.PNG
Z_REDESIGN_02.PNG
Z_REDESIGN_03.PNG
Z_REDESIGN_04.PNG
Z_REDESIGN_05.PNG
marble's payment portal
,
product
,
2024
marble’s payment process was outdated and clunky — collecting card info over email or phone killed trust and wasted agent time. so we built a secure, user-friendly portal with BasisTheory. i led the design from research to launch, and despite limited resources, we saw 90%+ user adoption, cut agent handling time in half, and got payments in faster than ever.
MP_01.PNG
MP_02.PNG
MP_03.PNG
MP_04.PNG
marble's payment portal
,
product
,
2024
marble’s payment process was outdated and clunky — collecting card info over email or phone killed trust and wasted agent time. so we built a secure, user-friendly portal with BasisTheory. i led the design from research to launch, and despite limited resources, we saw 90%+ user adoption, cut agent handling time in half, and got payments in faster than ever.
MP_01.PNG
MP_02.PNG
MP_03.PNG
MP_04.PNG
marketing
,
graphic design
,
2024
these were the kinds of projects that let me get scrappy — from branding and illustrations to quick-turn visuals. no rules, just space to explore new styles and have fun designing. i owned each one end-to-end, adapting to whatever the brief (or chaos) called for, and turned out thoughtful, high-impact designs that kept me creatively sharp.
MKTNG_01.PNG
MKTNG_02.PNG
MKTNG_03.PNG
MKTNG_04.PNG
MKTNG_05.PNG
MKTNG_06.PNG
marketing
,
graphic design
,
2024
these were the kinds of projects that let me get scrappy — from branding and illustrations to quick-turn visuals. no rules, just space to explore new styles and have fun designing. i owned each one end-to-end, adapting to whatever the brief (or chaos) called for, and turned out thoughtful, high-impact designs that kept me creatively sharp.
MKTNG_01.PNG
MKTNG_02.PNG
MKTNG_03.PNG
MKTNG_04.PNG
MKTNG_05.PNG
MKTNG_06.PNG
naos' investment app
,
product
,
2024
crypto isn’t built for everyone — but naos is. made for and by latinos, it helps users track, understand, and invest in crypto without the jargon or gatekeeping. i led the full design lifecycle, focusing on clarity and trust. the result? s clean, intuitive platform that drove a 40% increase in user retention and made first-time investors feel right at home.
NAOS_01.PNG
NAOS_02.PNG
NAOS_03.PNG
NAOS_04.PNG
NAOS_05.PNG
NAOS_06.PNG
naos' investment app
,
product
,
2024
crypto isn’t built for everyone — but naos is. made for and by latinos, it helps users track, understand, and invest in crypto without the jargon or gatekeeping. i led the full design lifecycle, focusing on clarity and trust. the result? s clean, intuitive platform that drove a 40% increase in user retention and made first-time investors feel right at home.
NAOS_01.PNG
NAOS_02.PNG
NAOS_03.PNG
NAOS_04.PNG
NAOS_05.PNG
NAOS_06.PNG
marble's design system
,
product
,
2024
marble’s ui was turning into a patchwork — so we built a system to stitch it all together. as the sole designer, i led the charge, from auditing legacy components to creating a scalable library in figma and syncing closely with engineering. the result was a flexible design system that sped up builds, streamlined handoffs, and brought consistency (and sanity) back to the product.
MARBLE_DS01.PNG
MARBLE_DS02.PNG
MARBLE_DS02.PNG
MARBLE_DS04.PNG
MARBLE_DS05.PNG
MARBLE_DS06.PNG
marble's design system
,
product
,
2024
marble’s ui was turning into a patchwork — so we built a system to stitch it all together. as the sole designer, i led the charge, from auditing legacy components to creating a scalable library in figma and syncing closely with engineering. the result was a flexible design system that sped up builds, streamlined handoffs, and brought consistency (and sanity) back to the product.
MARBLE_DS01.PNG
MARBLE_DS02.PNG
MARBLE_DS02.PNG
MARBLE_DS04.PNG
MARBLE_DS05.PNG
MARBLE_DS06.PNG