Product Design
Building Naos' Investment App to Empower Latin American Professionals in Crypto Trading
0→1 design for an intuitive mobile app that simplifies cryptocurrency investment for first-time and experienced traders.
Overview
The Naos app is a cryptocurrency portfolio management tool created by and for Latinos, designed to empower users to confidently navigate the crypto space. By providing real-time updates on asset performance, transaction history, and market trends, Naos simplifies crypto investing while addressing the unique needs of the Latino community in the financial tech landscape.
Role
As the lead product designer for Naos, I led the design process from start to finish. My role involved conducting user research, crafting wireframes, designing high-fidelity mockups, and collaborating closely with the engineering team to bring the app to life.
Challenge
Cryptocurrency investing can be intimidating, especially for first-time investors and underrepresented communities who face barriers to entry in the financial tech space. The challenge was to design an intuitive, user-friendly platform that demystifies crypto investing, with a focus on empowering the Latino community by making cryptocurrency more accessible and transparent.
Solution
To overcome these challenges, I focused on designing an inclusive, easy-to-use app that addresses user needs at every stage of their crypto journey. Key features include:
Culturally Relevant Design: A clean, approachable interface inspired by the vibrant energy of the Latino community, ensuring users feel seen and represented.
Intuitive Dashboard: A visually engaging portfolio overview that highlights key metrics like total value, profit/loss, and asset allocation.
Real-Time Data: Integrated APIs deliver up-to-the-minute updates on market prices and trends, ensuring users always have the most accurate information.
Seamless Wallet Integration: Designed an easy flow to connect and sync multiple wallets, allowing users to manage their entire portfolio in one place.
Localized Content: Language options and support tailored to the Latino audience, prioritizing accessibility and clarity.
By designing a platform tailored to the needs of Latinos, the Naos app has redefined how this community interacts with cryptocurrency, bridging the gap between complex technology and financial empowerment. The result is an accessible, innovative tool that supports users in taking control of their investments with confidence.
