solobrand's e-commerce quiz

helping customers find the right gear shouldn't feel like guesswork — so we built a quiz that actually worked. starting from zero, i designed solostove’s first product recommendation experience to feel intuitive, personal, and genuinely useful.

i led the entire process — research, ux, visual design — and built a scalable framework now used across solobrands, from oru kayaks to chubbies shorts.

the outcome: smarter shopping, better conversion, and a journey that actually helps people find what they need.